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Origin's Top Ten Tips when designing for kids online
     
1. What you've learnt about navigation on adult sites applies just as much to kids' sites - consistency, clarity, a degree of standardisation - and one especially for kids - try not to make your navigation more than one level deep.
     
2.   Avoid asking kids to become members or to subscribe as most will have a family rule against giving their real details on the web.
     
3.   If you are going to get details, remind the kids to ask their parents if it's OK.
     
4.   Avoid using pop-ups - these confuse kids, they don't understand when the normal forms of navigation are removed. Recently a Palmerston North parent received a $1,200 bill. Their child had unwittingly clicked on a pop-up that connected them to an ISP in Liechtenstein. Damaging! There are some valid exceptions to this rule.
     
5.   Kids do not distinguish between advertising and content. Worth thinking about if you are going to do any advertising on your site.
     
6.   Don't do fancy things with fonts, or make them too small - both on- and off line. Kids are still developing their reading skills.
     
7.   Engage kids immediately (but don't confuse them). They aren't patient. They're pretty black and white about what they like and don't like.
     
8.   Use sound and movement to add interest - but be judicious with your file size.
     
9.   Have a section for parents. Make it clear that it is for parents (to avoid kids wasting time going there).
     
10.   If you are going to have characters (kids generally respond very well to these), do what you can to get the kids to interact with them.
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We're just opening the toybox with the tips above - there are all sorts of other things to consider when designing for kids. We've dealt with the online challenges here, print challenges are slightly different and we can talk you through those too.

If you're needing to design for kids, do talk to us or e-mail us.

And while you're here, you might like to take a look at our own website www.origindesign.co.nz

Enjoy.

Contact at Origin: Jason O'Hara or Alexandra Lutyens

 
   
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