Origin
website
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CLIENT: MOTOR TRADE ASSOCIATION (MTA)

PROJECT: website redesign

Objective: create a site with clean, simple navigation and plenty of life.

Home page

  • clean, bright design style makes information very accessible

  • clear, well spaced navigation

  • flash image gives the site a light-hearted and warm feel and introduces a personlity people can relate to. This personality becomes a device used throughout the site.

  • intentionally created a site with lots of activity: one question survey; Bob's question, site introduction, and a helpful tip.

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Beginner's introduction

  • Knowing that many people might be coming to the site for the first time we created a special section that introduced them to the site features

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Members directory

  • Easy-to-use search device with some smart programming behind it.

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Bob's Questions

  • 'Question and answer' format is an engaging way to get people involved with the content on your site.

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