Home page

• Who couldn't love a brand with a dog like this? We wanted to be warm and funny and family on this site - an effect our illustrator, Ali Teo, got just right.
  
  
• The site is not a complex one, so navigation is simple.
  
  
• Mainland runs a number of promotions through the year so it was also important to provide a good 'stage' on which to promote.
  
  
• One of the great things about this site is the copy and how well integrated with the brand it is (thanks Michael Metzger).

About Milk

• A typical page on the site, it is short and engages attention. Changing topics within the yellow circle keep the page looking fresh and interesting.

At the Factory

• Good use of the right hand column to keep interesting facts top of mind.

Our products

• The products section is all content managed so adding new products or changing product facts is a breeze.
  
  
• Note how, on the products page, we ask for customer comments and feedback.

Health and nutrition

• This is the hard working part of the site - but the graphics, funny facts and poems, and the calcium intake chart help keep the site enjoyable and informative.