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approach

Web design is generally different from print design in that it needs to create a much more human, one to one relationship. Web is a personal and direct medium and needs to build a more intimate relationship with its audience. What's more, you can 'interact' and 'listen' on the web.

Our approach to the web is largely based on marketing common sense. Know who you are talking to and what you want them to do. The more focused you can be about your objectives, the more effective your website will be.

We are also strong on usability testing - again this all about audience focus.

There's lots more to it, but we can go through that when we meet. So, why not have a look over the work we have done for a bit of light entertainment.

 
 
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Level 1, 10 Cambridge Terrace, Wellington, New Zealand      PO Box 27126       T: 0-4-801 6644       F: 0-4-801 6645