We can't give too much away here as it's a highly competitive area. If you want to know more, please call us. However here are some top-level thoughts.

• The basis of defining a brand is to determine what you do that sets you apart from everyone else, not what you do that is the same
  
  
• Your brand strategy needs to feed off your business strategy and your competitive strategy
  
  
• All brands should originate from within an organisation and radiate outwards because no matter what you say you'll do, it's what you do that people will say about you
  
  
• Brands are created outside an organisation by the experience a customer has and the needs and aspirations that that experience fulfils
  
  
• An experience is based on what a person sees, hears and feels and how consistent that is with the interaction they have both with the product or service, and the people behind those products or services. This experience is entailed within the Brand Promise.

What is it that we feel is different about our brand approach?

• Our brand strategy is based on creating a real, accessible and actionable brand
• We work from within an organisation outwards rather than grafting an externally-led design and marketing brand approach onto an organisation
• We scale our approach according to your needs so we can cope with a complex corporate brand or simply the need for an identity

Have a look at some of the work we've done to date.